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Umami creates marketing and public relations strategies for the kinds of restaurants that define a city's cuisine. They're the locally owned, independent, chef-run spots where the menus change seasonally because the ingredients are grown nearby. 

Umami is a Japanese term describing the fifth taste, that elusive quality that makes something delicious and sets it apart from other dishes. We help restaurants find the qualities that set them apart, and design comprehensive marketing and PR plans around that.

Our broader mission is to nurture and strengthen Columbus restaurants one by one until we’ve helped to create a restaurant scene distinctive and exciting enough to stand its own alongside the big players.