BEBE AT THE HEY HEY
Bebe at the Hey Hey
What they needed:
Swoop Food Group chef Matthew Heaggans was getting rave reviews for the innovative food he was cooking at his pop-up in the kitchen at the Hey Hey Bar & Grill, but he needed to eliminate confusion over whether the pop-up was simply an extension of his Swoop Food Truck and was having trouble filling the seats on a nightly basis.
How we helped:
We built a new brand from the ground up, starting with giving the pop-up a name of its own: Bebe. We relaunched the pop-up with a new logo, cohesive branding and marketing materials, a new menu and a media blitz. We also refreshed Swoop Food Group's existing WordPress website, and will continue to work with the company to promote current and future endeavors.