WHAT WE DO
Umami works with established restaurants on comprehensive rebranding strategies, and also helps startup restaurants with every aspect of concept development, from names and logos to interior design and menu consultation to building buzz around an opening.
People love restaurants not just for of the food, but because of the experience. We help you chisel down your values, your vision and the story you want to tell into a carefully crafted mission statement, and then design everything else around that. Our branding services include concept development, logo design, interior design, menu graphic design, web design, ad design, photography, marketing and copywriting.
You, too, can create an advertisement as deceptively simple and brilliant as an Apple spot. We'll develop effective standout, eye-catching ad campaign that captures your restaurant’s brand.
Social Media Strategy
Social media can be scary. We can make it easy. We'll help you craft a social media voice, then give you the tools you need to use each platform to your best advantage.
Event & Promotions
For restaurants like yours, offering a coupon doesn't cut it. We'll develop a promotions strategy that appeals to your caliber of customers, whether it’s a tasting menu or $5 sandwich night. And then we'll promote the heck out of it, and help make sure everything runs smoothly the day of.
PR & Publicity
We can help you get media coverage by crafting story angles and pitching stories locally and nationally, and we'll make sure the story that's written is what you want it to be.
We can help with initial menu development or tweaking, participate in food tastings to offer feedback and input on what works and doesn’t work, as well as curate creative cocktail and beer lists to complement your food.