SWOOP FOOD TRUCK
Swoop! Food Truck
What they needed:
Swoop! owner/chef Matthew Heaggans wanted to move beyond the narrow sliders-and-tots truck reputation he'd unwittingly pigeonholed himself into, and rebrand his food truck to better represent the kind of restaurant-quality street fare he loves to cook.
How we helped:
We worked with Matthew to help rebrand Swoop! as a chef-driven, globally inspired, certified handmade food truck. We strengthened Swoop!'s branding, working with a graphic designer to simplify the logo, brainstorming new taglines, helping to design a clean and comprehensive new website, developing a social media and promotions strategy, and adding Instagram-friendly aesthetic touches to the entire Swoop! experience.